I go through a sequence of phases when a big electronics product is announced. Starting with mild interest, I quickly transition into research mode where I find out everything I can about the device. By the time launch day rolls around, I’m worked into a frenzy and inevitably end up waiting in a line for midnight release. I’m Jeff Rubenstein, and I’m an early adopter. And I know that I’m not alone.

If you’re like me, please join us this coming Monday night for Sony Store midnight launches in the following locations:

Towne Center at Boca Raton – Boca Raton, FL
Houston Galleria – Houston
Fashion Valley – San Diego
Century City Mall – Los Angeles
Valley Fair –  Santa Clara, CA
Flagship Sony Store – New York

It’s not a major gaming launch without a ritzy, glitzy New York launch event, and this one is open to you, the gaming public. We’ll start with the best part: the first 200 people to buy a PS Vita at our Sony Store event will get a free copy of ModNation Racers: Road Trip!

We’re flying in PS Vita development teams from around the country to meet and greet you, talk PS Vita games, and sign autographs. While you wait, hostesses will be bringing PS Vitas to you to play and enjoy. This will be the most fun line you’ve ever stood in!

So get there early — you *know* you want to be the gamer who gets handed the ceremonial First Vita from SCEA President and CEO Jack Tretton.

Sony Style
550 Madison | New York, NY 10022