Striking that balance of emotional impact and tension in video games is no easy task. For one, video games aren't real, so I generally don't concern myself much when I run over a virtual pedestrian or cut off an AI driver in the final lap. I don't care if I'm a jerk in a video game.

But there's something about watching some thug shoot an innocent virtual person in the face, directly in front of me, that really ticks me off. As Sledgehammer Games community manager Guy Beahm and I ran through the Spec Ops DLC coming to Modern Warfare 3 Elite subscribers and as part of Content Collection #1, I genuinely felt lousy when I was seconds from saving a hostage. I really wanted to save these people.