Majesco only smells one thing when it takes a whiff of Zumba Fitness lady's pits: Sweet, sweet cash! The publisher reported net revenues of $66.2 million for the first quarter ending January 31, up 37 percent from the $48.5 million in the same period a year ago. Profit for the quarter was $7.7 million, up from $6.8 million a year ago.

"Zumba Fitness 2 for the Nintendo Wii got off to a great start, and we are equally excited about Zumba Fitness Rush, which was just released in February, exclusive to the Kinect platform," said CEO Jesse Sutton. "We were also pleased with the performance of several other titles from this past holiday season including Cooking Mama 4: Kitchen Magic on the 3DS, and Alvin and the Chipmunks: Chipwrecked on Kinect, Wii and DS."

Yes, yes, be "pleased" about the rest, but look at all the Zumba money! In January the company announced the Zumba Fitness franchise had sold over 6 million units, with Zumba Fitness 2 surpassing a million in sales. The series continues to be a staple on the UK charts.