Majesco only smells one thing when it takes a whiff of Zumba Fitness lady's pits: Sweet, sweet cash! The publisher reported net revenues of $66.2 million for the first quarter ending January 31, up 37 percent from the $48.5 million in the same period a year ago. Profit for the quarter was $7.7 million, up from $6.8 million a year ago.
"Zumba Fitness 2 for the Nintendo Wii got off to a great start, and we are equally excited about Zumba Fitness Rush, which was just released in February, exclusive to the Kinect platform," said CEO Jesse Sutton. "We were also pleased with the performance of several other titles from this past holiday season including Cooking Mama 4: Kitchen Magic on the 3DS, and Alvin and the Chipmunks: Chipwrecked on Kinect, Wii and DS."
Yes, yes, be "pleased" about the rest, but look at all the Zumba money! In January the company announced the Zumba Fitness franchise had sold over 6 million units, with Zumba Fitness 2 surpassing a million in sales. The series continues to be a staple on the UK charts.
FIFA 12 ain't goin' nowhere, as the footie phenom holds the top spot on the UK sales charts for a fifth consecutive week. Chart-Track notes the title has already made more money than any other FIFA title to date, and is now tied for the second best chart-topping run of the franchise. It still has a bit to go though to beat FIFA World Cup 98, which had a record 11-week run.
Skyrim flies up one spot into second, spinning Just Dance 3 into third. The Zumba hit parade keeps stomping along, with Zumba Fitness maintaining sixth and Zumba Fitness 2 sliding down one spot to eighth, making room for Saints Row: The Third. Holla!
Thanks to some price promotion, the criminally ignoredRayman: Origins finally finds a spot in the top ten, spinning up eight spots into ninth place. Dubstep past the break for the UK top ten.
Majesco continues to stave off oblivion, getting lucky with Cooking Mama a couple years back and now living off the sweat equity of Zumba Fitness. The company announced the Zumba Fitness franchise has sold more than 6 million units worldwide, with Zumba Fitness 2 surpassing 1 million sales.
"In 2011, we experienced the successful launch of a brand new franchise for Majesco; Zumba Fitness has quickly become the fastest selling title in the company's history and the world's number one fitness title of 2011," Majesco CEO Jesse Sutton said. "We grew revenues over 65 percent in 2011 ... Zumba Fitness has taken the fitness category by storm, selling over four million units worldwide in its first 12 months, and topping the charts as the number one fitness title of the year in the US and UK."
For the fourth quarter, ending October 31, 2011, Majesco experienced a net loss of $3.9 million, versus a loss of $1.5 million in 2010. For the year, however, Majesco's revenue increased 66 percent to $125.3 million, ending with an operating income of $11.4 million, compared to the $2.1 million loss the prior year.
Majesco could always combine its top franchises for mega profits: Cooking Mama's Zumba Fitness: Work Out & Eat Well.
Featuring 32 all new routines and music tracks, Zumba® Fitness 2 gets players moving with Zumba creator Beto and celebrity instructors Tanya Beardsley and Gina Grant as they guide players through exhilarating choreography that spans 20 different dance styles. For the first time, players can customize their own class with their favorite routines, follow their improvement through an all new Progress tracker and track calories burned. Players will have a blast with this unique dance fitness experience that shapes, tones and transforms their bodies and makes them forget they’re even exercising.
We were all set to tell you about Zumba Fitness 2, the follow-up to the multimillion-selling Zumba Fitness: Origins. We even had some nice little screenshots to share.
EDISON, N.J. - Majesco Entertainment Company (NASDAQ: COOL), an innovative provider of video games for the mass market, along with Zumba Fitness LLC, today revealed that Zumba Fitness 2, sequel to the best-selling dance fitness video game, features tracks from chart-topping artists Pitbull, Intersco...
