Given the Xbox 360's niche status in Japan, it takes more than a shiny exterior to lure customers to a new controller. For the Japanese release of the eye-catching new "chrome" Xbox 360 controllers, Microsoft and Capcom have bundled bonus Dragon's Dogma content. We bet deadly dragon fire looks lovely reflected in the polished surface of the new controller.

Each ¥5,775 ($71) controller will include a code for eight "special" downloadable quests. Both the game and the controllers (in red, blue, and silver) will be released in Japan on May 24.