Given the Xbox 360's niche status in Japan, it takes more than a shiny exterior t' lure customers t' a new controller. For the Japanese release a the eye-catching new "chrome" Xbox 360 controllers, Microsoft 'n Capcom have bundled bonus Dragon's Dogma content. We bet deadly dragon fire looks lovely reflected in the polished surface a the new controller.

Each ¥5,775 ($71) controller will include a code for eight "special" downloadable quests. Both the game 'n the controllers (in red, blue, 'n silver) will be released in Japan on May 24.