Sony isn't talking next-gen at this year's E3. Nor is Microsoft. Nintendo's Wii U, however, got its big debut this week, and the console is planned for a holiday 2012 launch. As we learned in the last hardware generation and the generation before that, being the first out of the gate in terms of launching hardware can mean the difference between first and third place. SCEA senior vp of product development and worldwide studios Scott Rohde, however, isn't worried about the potential for Wii U to lead the next hardware generation due to its launch lead.

"Not at all. That's the simple answer," he told Joystiq in an interview this week. "In very similar fashion to the way I'm talking about game development," he said, referencing Sony's hands-off approach to internal game development. "We have a very strong vision in what we believe we're gonna do for the next generation. And we're not talking about it at all yet," he added with a smile.

"The reality is let's build a great machine. And we'll talk about it then." With Unreal Engine 4 getting a big debut recently, and it being held up as the harbinger of the next hardware generation, we expect we'll be hearing from both Sony about that potentially "great machine" not too far from now.