"We're doing okay. Remember, we're coming off an unnatural high because Wii was such an success. Guitar Hero and Rock Band were just out of this world. But I think the core businesses remain stable. The key for me is to use social, mobile and online to continue to give people a chance to try our games, give Square Enix a more broad-based appeal, and hopefully move those folks up the value chain to more serious games." - Mike Fischer, president and CEO at Square Enix U.S.
The entire interview is all about game companies finding their global fitting as the industry shifts in different directions. A few years back, success was measured via Wii and peripherals. Now things are heading in a much different direction.
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