2K Sports announced NBA 2K Everywhere this morning, an omnipresenent initiative for every device that's within a few feet of you at all times. Beyond the core game for consoles and PC, there will be an NBA 2K13 companion app for a whole mess of mobile devices, a social game on Facebook, a regular mobile version of the game for iOS and Android and... that may be it?

The MyNBA2K app, available in October for iOS, Android and Kindle, will be a collection of minigames, and will also connect to the main game's MyCAREER and MyTEAM features. The Facebook game, NBA 2K: MyLIFE, will allow players to import their MyCAREER avatar from the main game to compete for endorsement deals, which will unlock rewards in the Xbox 360 and PS3 versions of the main game. Finally, there's an NBA 2K13 game for iOS and Android - again, available in October.

NBA 2K13 will be available in, you guessed it, October. EA's unusually quiet NBA Live 13 should be available around the same time, following a multi-year hiatus.