Popcap Dublin Axed In ‘Integration’ Plan
Posted by Rock, Paper, Shotgun Sep 24 2012 15:00 GMT in Electronic Arts
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Here’s a fact of a life: when a large corporation (for instance, a games publisher. For instance, EA) buys up an exciting, highly-respected smaller, independent firm (for instance, a games developer. For instance, PopCap), the following process will invariably happen:

1) Happy, positive talk of independence, unfettered creativity and bright futures from both sides 2) A gradual shift into having that developer do what it’s told, rather than what it wants 3) Redundancies at or closure of the developer once it doesn’t look to be providing a suitably enormous return on the obscene sum paid to acquire it in the first place 4) Repeat

So, best of luck to all those who sailed in the good ship PopCap Dublin, which newish owners EA closed down today. Edit: Though apparently it was “the PopCap leadership team” which pulled the trigger on this.(more…)




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