Activision discusses their focus, success and difficulty hitting that success level next year
“We also continue to strengthen our competitive position by doing what we do best: Staying focused on driving our business by prioritizing our biggest opportunities and not getting distracted by initiatives unlikely to result in the creation of great interactive entertainment and superior shareholder returns.
While we have a promising pipeline of great games based on proven franchises, as well as exciting new products like our collaboration with Bungie, we recognize that duplicating this year's success will be difficult." - Activision CEO Bobby Kotick
“The retail trends that we've seen over the past few years are continuing this year, with the top five games in North America and Europe growing 15 percent including toys and accessories. However, this growth has come at the expense of the rest of the industry. While challenging, these trends play to our strengths, given our laser focus on our largest and best franchise opportunities, and our performance this year continues to validate that strategy.” - Activision president Eric Hirshberg
Link
While we have a promising pipeline of great games based on proven franchises, as well as exciting new products like our collaboration with Bungie, we recognize that duplicating this year's success will be difficult." - Activision CEO Bobby Kotick
“The retail trends that we've seen over the past few years are continuing this year, with the top five games in North America and Europe growing 15 percent including toys and accessories. However, this growth has come at the expense of the rest of the industry. While challenging, these trends play to our strengths, given our laser focus on our largest and best franchise opportunities, and our performance this year continues to validate that strategy.” - Activision president Eric Hirshberg
Link
Related Posts:
- Daily Deal - Nuclear Dawn, 75% off! - valve
- Dark Souls is $27 this weekend on Steam - joystiq
- Weekend Deal - Dark Souls: Prepare To Die Edition, 33% Off! - valve
