November NPD: Continued year-over-year decline, Black Ops 2 sells predictably well
November was yet another month in which the physical retail video game industry brought in less cash than it did in 2011. Specifically, total sales for the month were down 11 percent: $2.55 billion this year, as compared with $2.87 billion during the same period last year.
When broken down into individual figures for hardware, software and accessories, the song remains much the same as it has been all year. Hardware sales pulled down $838.9 million dollars this November, which is 13 percent less than the $962.2 million from last year. As has become the routine, Microsoft holds top honors as far as console sales are concerned, with consumers purchasing 1.26 million Xbox 360s over the course of November and 750,000 during Black Friday week alone.
The accessories segment has broken its streak as the only portion of the physical retail industry to perform better than its 2011 self, reporting a grand total of $280.9 million in sales for last month, which is a year-over-year decrease of eight percent. Despite the drop, Skylanders figure sales were up 250 percent.
Software sales mirrored the overall industry's percentage drop, taking an 11 percent dive down to just $1.46 billion dollars, as opposed to the $1.65 billion it earned last year. Unsurprisingly, Call of Duty: Black Ops 2, Halo 4 and Assassin's Creed 3 lead the charge on the list of November's top 10 best-selling games, which as always can be found after the break.
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