Miyamoto about conveying the message of Wii U
Posted by GoNintendo Mar 07 2013 02:33 GMT in Miyamoto
- Like?
One last bit from the Miyamoto interview, which was done by GameSpot...

GameSpot: With regards to the Wii U, conveying the message of the Wii U seems a bit more difficult than the original Wii. With the original Wii you could pick up a Wii Remote and play tennis and you would instantly get it. Do you think this has potentially impacted sales?

Miyamoto: I think it's very common for Nintendo products to be the type of thing that until you play it, you don't really understand how fun it is. Wii had an advantage, because watching people play it looked interesting. When you saw other people playing a game that looked interesting. But even then, it was still the type of thing that you had to play it for yourself to confirm. And once you played Wii, people had instantly a lot of fun. And what that did was reinforce for them that what they had seen was in fact true. Certainly, I think that helped Wii.

From that perspective, I think Wii U certainly has a little bit more of a challenge because it doesn't have that 'looking-fun' element to it. But I think that as people bring it into the living room and begin to play it, particularly when you experience with five people, you really do get a sense for how fun Wii U is. And I think that's the key; to try to get as many people to try it out as possible. Even with Wii, if people played a game, but it wasn't fun, it would't have had the result that it did. So I think the key for us is continuing to focus on the fun of our products.

GameSpot: Can you talk specifically about how you're going to go about do that? How you're going to go about conveying that message more clearly to consumers.

Miyamoto: [laughs]. Ask these guys [points to public relations and marketing executives sitting in the room].

I think the key thing is to give more people more opportunity to come in contact with the system and play it. One of the things in Japan that we had been doing, is we had been careful because we wanted to make sure people understood it properly. We had been giving as many opportunities for people to try it out at demo units, at retail, or ensuring that there was somebody there to demonstrate and make sure that they were getting a proper understanding. But I think what we're finding now is we really just need to get as many people as possible to get their hands on the system so that they can see how fun it is.

Related Posts:


Sign-in to post a reply.