A free CW app on Xbox 360 allows Gold subscribers to stream full episodes of network shows and other content through their console. Episodes of Arrow, The Vampire Diaries, Supernatural and other select CW shows will be available the day after airing.

The Vampire Diaries supports Xbox SmartGlass functionality, enabling content like an interactive map, character biographies and show lore. The CW app is the third to make its debut recently on Xbox 360, following yesterday's amazing/horrible Pizza Hut app and last week's addition of Flixster.