Sony to begin manufacturing PlayStation 3 units in Brazil
Sony has announced plans to build PlayStation 3 systems locally in Brazil. The consoles will be manufactured in Manaus by Sony Brasil Ltda., with the 250 GB version costing 1,099 Reals.
Major upcoming games The Last of Us and Grand Theft Auto 5 are getting localized releases in Brazilian Portuguese as well. A PlayStation 3 bundle featuring God of War: Ascension will hit stores in the region as part of the "Viva Em Estado Play" ("Living in a State of Play") marketing program in South America.
Sony says it's committed to investing in the local gaming development industry in Brazil, and Sony President Andrew House claims the manufacturing setup will "infuse the Brazilian economy with approximately $300 million over the next 12 months." As one more gesture of goodwill, the first ten consoles manufactured in Brazil will be given away to local gamers.
Major upcoming games The Last of Us and Grand Theft Auto 5 are getting localized releases in Brazilian Portuguese as well. A PlayStation 3 bundle featuring God of War: Ascension will hit stores in the region as part of the "Viva Em Estado Play" ("Living in a State of Play") marketing program in South America.
Sony says it's committed to investing in the local gaming development industry in Brazil, and Sony President Andrew House claims the manufacturing setup will "infuse the Brazilian economy with approximately $300 million over the next 12 months." As one more gesture of goodwill, the first ten consoles manufactured in Brazil will be given away to local gamers.
