Coming from Kotaku...

"I noticed a trend in the games: not much was changing with the modern day assassins, except for the fact that with each installment, Desmond's hoodie was slightly cooler. And I wondered, where the hell does he buy his hoodies? I set out to become the place where protagonists buy their awesome clothes." - Enzo Volante

If you'd like to learn more about how these game creations are brought into the real world,