To kick-off the launch of Disney Interactive’s most ambitious gaming initiative – Disney Infinity (hitting stores on August 18th) – the company will be hosting a “Hack-A-Thon” on Saturday, August 17th from 3:00-5:00 PM at the Nintendo World store in Rockefeller Plaza. Kids and their parents will be able to build their very own world, exclusively on the Wii U, by combining renowned Pixar and Disney characters in the one-of-a-kind Toy Box Mode. There will also be a sketch artist on hand, as well as additional Disney-filled activities.

Disney Infinity is an all-new video game starring beloved characters from Walt Disney and Pixar Studios’ most popular franchises. Players can place real-world toy versions of their favorite characters onto a device called the Infinity Base and transport them into the virtual game worlds of Monsters University, the Incredibles, Cars, Pirates of the Caribbean and the Lone Ranger, as well as into a giant virtual Toy Box.

WHO: Disney Infinity “Hack-A-Thon”

WHEN: SATURDAY, AUGUST 17th 3:00-5:00 PM
MEDIA CHECK-IN TIME: 2:30PM

WHERE: NINTENDO WORLD
10 ROCKEFELLER PLAZA
NEW YORK, NY 10112