EA have decided it’s time to hit the reset button on their DLC sales machine long running franchise with the official announcement of The Sims 4. The big plays this time around are focused on the titular little beggars themselves, promising “these Sims have evolved into beings whose every action is informed and affected by interactions and emotional states.” Creepier still we’re gifted with enhanced “ability to affect the mind, body and heart” of the poor dears. The promise of never before seen godhood over ever more realistic humans is mighty tempting, I’ll admit. Trailer after you’ve drowned in the pool with no ladder.

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