Battlefield won't give up until it's "number one"
Ahead of the game's October 29 launch, EA Games executive VP Patrick Soderlund recently talked up Battlefield 4, discussing the series' competition with Activision's Call of Duty.
"Competition is good. It brings the best out of people. If there was only Battlefield or only Call of Duty, then the development teams might have been a little bit more content," Soderlund told MCV. He added that the developer doesn't mimic Activision's efforts on the Call of Duty series.
"Maybe they weren't thinking about us much when we made Battlefield 3, but I can tell you, they are thinking about us now. They need to," Soderlund said. "We made a dent in the FPS market and we took share from them. And I am not going to give up until I'm No.1 and I am going to make sure I'm No.1."
"Competition is good. It brings the best out of people. If there was only Battlefield or only Call of Duty, then the development teams might have been a little bit more content," Soderlund told MCV. He added that the developer doesn't mimic Activision's efforts on the Call of Duty series.
"Maybe they weren't thinking about us much when we made Battlefield 3, but I can tell you, they are thinking about us now. They need to," Soderlund said. "We made a dent in the FPS market and we took share from them. And I am not going to give up until I'm No.1 and I am going to make sure I'm No.1."
