REPORT - EA discussed a buyout before THQ went bankrupt
Those discussions came about after THQ began exploring strategic alternatives, including a sale of the entire company to private equity or industry partner, as the defunct publisher's financial position continued to decline, the document says. THQ allegedly approached Electronic Arts for the sale, based on EA's interest in acquiring the UFC license.
THQ allegedly approached Electronic Arts for the sale, based on EA's interest in acquiring the UFC license. At their meetings, THQ provided EA with internal financial information, including sales data and marketing projections for the company's UFC video games, the complaint reads. After a "high-level meeting" and several discussions, "EA broke off negotiations, professing disinterest," THQ claims.
Full report here
THQ allegedly approached Electronic Arts for the sale, based on EA's interest in acquiring the UFC license. At their meetings, THQ provided EA with internal financial information, including sales data and marketing projections for the company's UFC video games, the complaint reads. After a "high-level meeting" and several discussions, "EA broke off negotiations, professing disinterest," THQ claims.
Full report here
Source: Polygon
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