EA has Star Wars license for 10 years, will make games both based and not based on movies
Coming from EA's chief financial officer Blake Jorgensen...
"The beauty of the Star Wars franchise is it's so broad and so deep you don't have to do a movie game. You can do a game that's very focused on the world that's been created around Star Wars. ... (EA will have) new games that we're inventing around their content, around the broad Star Wars content and around some of the new assets that they may produce over time as well.
We struck what we believe is a fantastic deal which allows us to be able to build games in many different genres across multiple types of platforms over 10 years and will leverage the strength of the Disney marketing associated with the Star Wars properties, both in movies and other things that they made do over the timeframe. We'll try to align those with that marketing power that Disney has, but it won't necessarily be aligned with the movies."
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"The beauty of the Star Wars franchise is it's so broad and so deep you don't have to do a movie game. You can do a game that's very focused on the world that's been created around Star Wars. ... (EA will have) new games that we're inventing around their content, around the broad Star Wars content and around some of the new assets that they may produce over time as well.
We struck what we believe is a fantastic deal which allows us to be able to build games in many different genres across multiple types of platforms over 10 years and will leverage the strength of the Disney marketing associated with the Star Wars properties, both in movies and other things that they made do over the timeframe. We'll try to align those with that marketing power that Disney has, but it won't necessarily be aligned with the movies."
Link
Related Posts:
- The Empire Strikes A Deal: 10 Years Of EA Star Wars Games - rockpapershotgun
- EA Making Star Wars Games for the Next 10 Years - IGN
