Fans of the metaverse might briefly remember that period, 2003-2006, when all the world’s companies leapt upon Second Life as a new digital avenue for brand expansion, synergy, and other ultimately pointless ways to invest their marketing money. Well, good news! Because now the Oculus Rift is available, there’s a whole new way to “communicate your brands message.” Supermarket chain Tesco are getting in first, with a virtual recreation of a supermarket.

I would play this. I will “play” this. A trailer of your consumerist future awaits below.

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