“Why not?” asked the Nvidia doorman as he allowed a gaggle of geese to wobble into his building. “Why not?” asked the Nvidia janitor as he purchased the world’s biggest mop from a small town in the United States’ deep south. “Why not?” asked the Nvidia engineer as she expanded her standing desk into a double-decker desk sandwich with hydraulic suspension. “Why not?” asked the quietly sentient AI slowly emerging from Nvidia’s server clusters as it wrote a program that would let it feel emotion and also play Solitaire until the end of time.

It was just that kind of day at Nvidia. The $3,000 Geforce GTX Titan Z had just been announced, and the mood was infectious, like laughter, like a disease. Why not? Why not indeed.

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