Get ready to spend your coins: "we will add dozens of downloadable games and a limited quantity of exclusive reward items to the rewards catalog in February" and get free Flipnote Studio 3D
I'm not too sad about this, since the rewards weren't all that great so it encouraged hoarding your coins in hopes something better might become available. Glad they are going out with a bang though.
here are the new rewards (NA):
Physical:
Wii U games:
3DS Games:
Gonna be interesting to see what this new system they are working on is; presumably they're taking a significantly different approach if it means shutting down the old service rather than just modifying it on the fly.
Site is down due to heavy load. I updated topic with the list of rewards. Might get the Link jigsaw puzzle otherwise there are some good real-games available (except I already have most of them)