It's rare for someone to berate you for not being tough enough for a Wii game, but that's exactly what Capcom's Monster Hunter Tri spokes-character Ironbeard does in this surprisingly funny series of ads. The Scottish huntsman mocks people for thinking that hunting real, regular-sized animals is hard when there are monsters to be hunted in Capcom's upcoming Wii game.

Not only are these ads, which you can view after the break, funny, they're also kind of effective. We don't want to look at this fictional character with shame! We want him to be proud of us for being man enough to hunt giant fake monsters.

[Thanks, Kieran!]