During our extended preview of Dance Central at Harmonix's studio (post-E3), we talked with project lead Kasson Crooker and lead producer Naoko Takamoto about the challenges of making a new dance "franchise" (a term Crooker doesn't like) and finding gender balance in a game that's all about shaking what your momma gave you. Our full interview follows.

Joystiq: Is Dance Central considered "a platform" in the same way that Rock Band is?

Kasson Crooker: Yeah, it is a platform. We're at the beginning and DLC will be the extension. And I hope that if people take to it -- the non-dancers take to it, the dancers take to it, people take to it from a fitness workout physical experience -- that this is the beginning of a huge world of dance for Harmonix. The same way Rock Band has been.