Sony and Subway are continuing their bizarre cross-marketing relationship. The newly-announced "Fiery Footlong Frenzy" promotion will award "more than $1 million in retail value" of prizes, at a rate of "one prize per minute." Up for grabs are PS3 systems, games (including collector's edition versions of Gran Turismo 5, LittleBigPlanet 2 and Uncharted 2), 3D HDTVs, PSP systems, and an exclusive opportunity to win the PlayStation Move motion controller before it goes on sale. Diners will be able to find codes on specially-marked 32 oz. drink cups, Monterey Jack Sun Chips, and breakfast sandwiches, starting today.

According to Subway's Tony Pace, partnering up with the PlayStation Move reflects upon Subway's image of a healthy lifestyle. "As a brand that values active lifestyles, Subway is pleased to join Playstation in the launch its new active gaming platform and offer our fans this exclusive opportunity," he said in a press release. Does this mean we'll be seeing Jared Fogle playing against Kevin Butler in a mascot-powered ad campaign? We hope so! See the press release after the break.