Ubisoft cautious over new IP, remains focused on established franchises
Ubisoft Europe managing director Alain Corre isn't one to parse words -- for instance, he told GamesIndustry.biz in a recent interview, "The games that are not triple-A are not profitable anymore. And that's changed in the last 18 months." He admitted that "we are still releasing some new franchises," citing Ruse as a calculated aberration. "It's a niche so we know the size of the market for real-time strategy games ... with niche games it's possible to have a hit more than in the triple-A space, especially in the fourth and fifth year of the console cycle."
To Corre, it's a question of investment risk. "To a certain extent it becomes less risky to invest more in a single game or franchise than spreading your investment between three or four games," he explained. "If those three or four games are not at the right quality level, you are sure to lose money. So the business model has changed and we're changing our way of making hardcore games." He said we might not see a new IP push from Ubisoft until the next generation of consoles, which he foresees to be "less than five years" from now.
Oddly, he doesn't bring up Ubisoft Toronto -- a studio headed by Assassin's Creed producer Jade Raymond -- that's said to be working on both "AAA-game" and new IP. Nor did he address the fate of the scantly brought up I Am Alive, supposedly coming out next spring. Based on Corre's statements, we've at least managed to come to the conclusion that Beyond Good & Evil 2 (not a new IP) should be getting a release date during this console cycle. That's ... something?
To Corre, it's a question of investment risk. "To a certain extent it becomes less risky to invest more in a single game or franchise than spreading your investment between three or four games," he explained. "If those three or four games are not at the right quality level, you are sure to lose money. So the business model has changed and we're changing our way of making hardcore games." He said we might not see a new IP push from Ubisoft until the next generation of consoles, which he foresees to be "less than five years" from now.
Oddly, he doesn't bring up Ubisoft Toronto -- a studio headed by Assassin's Creed producer Jade Raymond -- that's said to be working on both "AAA-game" and new IP. Nor did he address the fate of the scantly brought up I Am Alive, supposedly coming out next spring. Based on Corre's statements, we've at least managed to come to the conclusion that Beyond Good & Evil 2 (not a new IP) should be getting a release date during this console cycle. That's ... something?
