Gran Turismo fans! If you’re in New York this Thursday, we will be part of a major Honda event in the middle of Times Square to celebrate the launch of their CR-Z Sport Hybrid coupe. In addition to tons of displays, interactive elements, and on-stage entertainment (N.E.R.D.!), we will have a number of racing sleds available for consumers to come by and play the latest build of Gran Turismo 5 in glorious stereoscopic 3D, featuring the all-new CR-Z.

Honda will have a huge 3D Spectacolor screen installed to show off their new “Eclipse” commercial in 3D (at 46th, between Broadway and 7th), and there will be a host of other 3D content that will be showcased at the event.

Some other items to keep an eye out for:

• Exclusive musical performance by N.E.R.D. at the Honda Stage at 12:30pm located on Broadway between 42nd and 43rd Streets
• Interactive CR-Z vehicle displays
• Racing simulators for fans to play Gran Turismo 5 in 3D, featuring the CR-Z in-game
• Maxim models on site to distribute copies of the first ever 3D issue which includes a CR-Z 3D ad
• Polite in Public photo booths with 3D backdrops
• Distribution of special screen-printed shirts on-site

The event is this Thursday, September 23rd going from 10am to 6pm. Hope to see you there!