At a pre-TGS event, EA demonstrated gameplay of Alice: Madness Returns, with a segment in real-world London transitioning to a Wonderland in which Alice used a pepper grinder as a Gatling gun, fighting weird baby-doll monsters and giant teapots that spat boiling tea.

After bearing witness to the return of the madness, we chatted with American McGee, head of developer Spicy Horse, about the new game, his name as a brand, and, of course, the other recent reimagining of Alice in Wonderland, courtesy of Tim Burton.