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Posted by Joystiq Oct 25 2009 19:35 GMT
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It's rare that we hear anything but doe-eyed optimism from publishers of yet-to-be-released games -- however, Activision's Kai Huang, co-creator of the Guitar Hero franchise, recently voiced some fairly realistic expectations for the upcoming disc-spinning rhythm title, DJ Hero. "We're expecting this to be the type of game that may come out of the gate a little bit slower, but continue to grow over time," Huang explained during a speech at the PLAY Digital Media Conference in Berkeley. Huang mentioned that while overall sales will be bolstered by the Hero part of the game's moniker, the DJ portion may scare potential players off -- causing Activision to focus on in-store demos to push the product on passersby. If we were unenlightened of DJ Hero's existence, we'd probably be snared by the siren call of the demo unit's mash-up of "Hollaback Girl" and "Give it to Me." Curse you, Stefani/James! [Via VG247]


Posted by GoNintendo Oct 24 2009 17:45 GMT
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Direct link and more videos here (thanks disneyknight!)

Posted by IGN Oct 23 2009 23:55 GMT
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Publisher believes its newest music title needs time to grow.

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Posted by GameTrailers Oct 23 2009 20:13 GMT
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This game is bananas. B-a-n-a-n-a-s.

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Posted by GameTrailers Oct 22 2009 02:56 GMT
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We get an exclusive look at all the prototypes that led to the final turntable controller.

Posted by IGN Oct 21 2009 21:28 GMT
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Feast your eyes on the special edition DJ Hero hardware.

Posted by IGN Oct 21 2009 21:27 GMT
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Feast your eyes on the special edition DJ Hero hardware.

Posted by IGN Oct 20 2009 23:34 GMT
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We've played them all and picked our favorites.

Posted by GoNintendo Oct 20 2009 21:00 GMT
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There’s also an interview, but it’s in French. I can’t help you with that one!

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Posted by GameTrailers Oct 20 2009 02:19 GMT
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Go behind the minds of the mixed-up music with The Scratch Perverts and more!

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Posted by GameTrailers Oct 19 2009 18:59 GMT
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Eclectic Method's stylings remix your favorite DJ's acclaim for DJ Hero.

Posted by Joystiq Oct 15 2009 15:50 GMT
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If Activision really wants to reach the widest possible audience with DJ Hero, TV commercials are probably the best way to expedite that process. If said TV commercials happen to feature Daft Punk's wonderfully catchy "Around the World," even better.After the break, see one TV ad starring a digital version of Daft Punk (though, since the band is ostensibly robotic, what's the difference?) and another featuring both a clip of Justice vs. Public Enemy, and an improbably shiny DJ Hero controller. And if you like those, Activision continues to upload preview clips of in-game songs to its YouTube channel.

Posted by IGN Oct 15 2009 15:48 GMT
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Special paint scheme will run in the NASCAR Banking 500 on October 17.

Posted by Joystiq Oct 14 2009 18:50 GMT
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While the Guitar Hero franchise has ensnared many a casual passerby with its infectious mix of rock tunes, Activision senior brand manager Ian McClellan believes that the publisher's next rhythm release, DJ Hero, will draw in people who have yet to become acquainted with musical protagonists. "With the kind of diversity DJ Hero offers, we expect it to appeal to people who may not have yet discovered the Hero franchise," he told MCV. "The key is that the music - which comprises of over 90 mashups that are unique to DJ Hero - is still very accessible." Of course, they're only accessible through a large turntable peripheral, which doesn't seem to offer the same warm reception that a guitar and a Bon Jovi number might. The game's sales performance later this month should be a good indicator of how music lovers -- some of whom have yet to purchase a music game, McClellan believes -- respond to this Hero's cultural shift. In other news: Nepalese GameStops have begun surveying all customers claiming to be unfamiliar with Guitar Hero games. Their responses are to be documented and shared in November's nationwide educational seminar, "How To Avoid an Avalanche."


Video
Posted by Joystiq Oct 12 2009 23:35 GMT
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Activision has sent out the intro cinematic for DJ Hero, and we can't help but think of Brütal Legend set in a hip-hop / club universe. A world filled with monstrous record needles and gigantic subwoofers. A place where DJs -- and truck drivers, apparently -- are kings, battling it out for rhythmic supremacy. We're not sure if the actual gameplay experience of twirling plastic records and tapping buttons will evoke the same feelings -- the signs are good so far -- but the intro video certainly has us pumped. You'd best check it yourself, lest you wreck yourself.
Francis
awww snap
Hooly
waaaaaaaaaaant

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Posted by GameTrailers Oct 13 2009 02:51 GMT
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We kick off the exclusive series with studio boss interviews and all-new gameplay footage.

Posted by IGN Oct 12 2009 21:12 GMT
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Check out this new intro full motion video that plays prior to the start of the game.

Posted by IGN Oct 12 2009 20:18 GMT
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411 on Eminem and Jay-Z compilations.

Posted by Joystiq Oct 12 2009 16:35 GMT
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When you get home with your gigantic DJ Hero Renegade Edition box, make sure to get everything out of it. We know the temptation to just unfold the case/table thing and start playing the game with that kind of irresistible-looking novelty controller will be overwhelming, but if you turn the package over and shake it, exclusive greatest-hits CDs from Jay-Z and Eminem will fall out.Rolling Stone got the full list of tracks on both sets. Jay-Z's disc sticks exclusively to past hits, but Eminem's includes a brand-new song, "Taking My Ball." That's right, the "unreleased tracks" mentioned on the box is really unreleased track. And it'll premiere on Eminem's Sirius radio station over a week before the game comes out, so it's more like no unreleased tracks.After the break, as a reminder, we've included the full list of the songs in the actual game. [Via Kotaku, This is 50]

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Posted by GameTrailers Oct 09 2009 21:29 GMT
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All aboard in this awesome hard-trucking opening cinematic.