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22 Cans, Peter Molyneux's development studio, is "only going to make one game and that's it," Molyneux tells VG24/7.

Of course, this game will come after the 22 "experiments" Molyneux's team is working on now, the first of which is Curiosity: What's inside the Cube, a million-player game that ends with one person discovering the life-changing secret inside a big cube.

"But everything that we do, every thought that we have, every moment of a day, is all working towards this full game," Molyneux says. "22 Cans is only going to make one game and that's it. You just release that single experience then you refine it and adapt it like - and don't think of this in any way other than an analogy - when a TV company makes a soap opera."

Considering Curiosity was announced in June and has since undergone a delay, name change and beta (and is expected to launch on iOS any day now), we can look forward to 22 Cans' actual, singular game in about seven years.

Peter Molyneux confirmed the new title for his next project, formerly known as Curiosity, this afternoon. Earlier this week, Molyneux revealed that the name would have to be changed in order to keep it from colliding with the massive internet presence of NASA's identically named Mars rover. The new name - again, supposedly chosen to help distinguish the game - is Curiosity: What's Inside the Cube, according to a tweet from Molyneux. (Well, actually, the tweet reads "Curiosity:Whats inside the cube," but we're erring on the side of proper punctuation and capitalization.)

Perhaps throwing a reference to Peter Molydeux, his Twitter doppelganger, Molyneux noted in a following tweet that he's unhappy about the choice, saying that he voted for "Cube of Duty."

I was ready. I spent weeks studying cubes – pouring over research, feeling them, learning their structural weaknesses, biting them, stacking them, attempting to fit them into round holes, living among them in their natural habitat, trying to understand what they fear most. I was going to crack open Curiosity‘s chocolate shell in one definitive swing and devour the “life-changing” nougat inside. But now it’s been delayed into September, and I really just want a candy bar. Peter Molyneux and co have, however, released a trailer that depicts a cube doing cube things. So that’s something, I suppose.

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Peter Molyneux's first experimental title with 22 Cans is Curiosity, a potentially million-player title that has people chip away at a cube until one person hits the final piece and uncovers the ultimate secret inside. Peter Molydeux, a digital parody of Molyneux, has created a trailer for Curiosity using a few exaggerated quotes (and some not so hyperbolic).

"It will make the God Particle seem smaller than an atom," Molydeux (correctly) states. Molyneux has described Curiosity as something that "is so valuable, and so life-changingly important."

Molydeux's trailer posits that this discovery is "about to change life as we know it" and "it will be covered in the media for all eternity," while Molyneux has previously said "It's so amazing I think it will appear on news reports."

In response to Molydeux's trailer, Molyneux has offered a few hints as to Curiosity's secret, tweeting that he thinks the parody "is truly amazing. It's not a message, it's not an advert, it's not a job. I am loath to give more clues."

Curiosity will support microtransactions, with items ranging from $0.50 to $50,000. The game launches on August 22 for iOS, Android and PC.

If you couldn’t make it over to the Rezzed game show we co-hosted last weekend – perhaps you live in another country, couldn’t afford it or sensibly realised that it would be unfair to expose that many other human beings to the dangerous, dazzling beauty of your face – have no fear. Well, have some fear, as the Western world is on the brink of ruin and all that, but specifically have no fear that there’s no way for you to see the speakers and sessions at the show. The chaps at Eurogamer were able to use some manner of magic electronic gun that can capture and store both sound and vision, and quite likely also the souls of whatever it’s pointed at. So here’s Peter Molyneux talking about his post-Lionhead plans with new studio 22 Cans, his thoughts on the excellent Molydeux spoof Twitter account and the “life-changing” contents of the mysterious cube in Curiosity.

Caution: includes wild, impossible claims and promises. But he wouldn’t be P-Mol if it didn’t.(more…)

Here at RPS, we consider all of our posts to be small, mysterious boxes with things of life-changing significance inside. Especially this one. So it’s a bit flattering to hear that fabled Fable-er and god of god gaming Peter Molyneux is totally stealing our format. Yep. That is definitely what’s happening. On August 22, Molyneux’s cube-tapping opus is coming to PC (and the tiny, rectangular PCs that can make phone calls), and he claims whatever’s inside will be “life-changingly important.”

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We were introduced to Curiosity back during E3, and come August 22, everyone will have their chance to try Peter Molyneux's first 22 Cans experiment. Molyneux revealed the Curiosity launch date during PC and indie games conference Rezzed, in Brighton, England.

At the core of Curiosity is a secret, one that Molyneux says "is so valuable, and so life-changingly important," as reported by Eurogamer. "It's so amazing I think it will appear on news reports."

Back in March, Fable series creator and longtime Microsoft man Peter Molyneux left subsidiary studio Lionhead Studios. Soon after, he announced his new studio 22 Cans, which proposes to create 22 different digital "experiments" precluding the studio's masterpiece.

#curiosity As he often does, Peter Molyneux has promised that his next game will be a doozy. More »

Okay, just one more Rezzed announcement, perhaps: Peter Molyneux will be speaking to the assembled Rezzed audience about 22 Cans, the Curiosity app, and likely much more, at 4pm on Friday 6th July. That’s just the hyperbolic cherry on top of all the other superb stuff that’s going on at our event in Brighton, on the 6th and 7th of July. As well as hearing Mr Molyneux talk about his plans now that he’s free of Microsoft, there are tonnes of playable games, and even some core Hivemind nodes wandering about. You should probably be there.

#curiosity Over the decades and centuries, many conventions we now take for granted in film, literature, photography, and so on first came from independent, experimental artists. It has seemed like common sense, then, to assume that the next best innovations in gaming would come from a vibrant indie scene, and from gaming developing a true avant-garde. The former has been churning away merrily for some years now, hugely helped by the advent of digital distribution. The latter has been brought to the forefront of discussion by, of all people, Peter Molyneux. More »

So then, cubes. Admittedly, they’ve been closely associated with games before, but during E3, Peter Molyneux told us about his ambitious plan to think outside the box by putting a mysterious item inside a box. As is typically the case with the extremely excitable mind behind Populous, Black & White, and Fable, it all sounds gleefully insane, and it showed in his blindingly sunny demeanor. Today, though, we discuss darker, more sinister things. Social games, for instance, and indie developers’ place at the kiddie table during shows like E3. OK, fine, we also discuss more cubes.

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#cowclicker Game designer Peter Molyneux is launching a series of video game experiments. The first one is called "Curiosity", and it has players chip away at a black cube to see the "truly amazing, absolutely unique" object inside. Molyneux is even offering a US$77,000 downloadable tool to help chip away at the cube. More »

Peter Molyneux is excited. It’s early in the morning of E3′s notoriously draining day two, but it certainly doesn’t show. The god of god games seems energized and animated – reinvigorated, even. Admittedly, this is a man who – in the past – has been known to become lightheaded at the prospect of hyper-realistic videogame acorns, but there’s substance behind the passion this time around. After years of being caught up in triple-A content churn, Molyneux’s finally doing everything his way. His team, his project, and – perhaps most importantly – his wildest ideas.

Will they even stick, though? Can his 22 seemingly abstract experiments be fun? Should they be? Will this gigantic cannonball into the deep end of gaming’s least charted waters even make any money? For now, these questions couldn’t be further from Molyneux’s mind. In his own words, he’s “just experimenting,” and – while many of his former colleagues continue to stick to game development’s straight-and-narrow – he has no idea what he’ll find. So, near the ruins of what appeared to be a truly formidable breakfast, he and I chatted about that.

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Gaming legend Peter Molyneux talks about the direction and projects of his brand new company 22 Cans on stage with Geoff Keighley during the All Access Live broadcast!