Sony is priming the Japanese audience for the release of Uncharted 3: Drake's Deception, helping them build familiarity with the series' story, not by cheaply re-releasing Uncharted 2 (though that did happen) but by cutting video of Uncharted 2 into a TV drama series.

The first seven-minute "UnchaTV" segment ran on October 4 at 12:53 am (today at 11:53 am Eastern), featuring four minutes of recut Uncharted 2 footage and three minutes of gameplay segments starring an actor and his on-screen girlfriend (who doesn't like games and, no doubt, will be shocked by how much she loves Uncharted). If you happen to have access to TV Tokyo, you can watch the continuation of the show four days a week through October 27.

This is one way to make a good adaptation of Uncharted!