The Imagine brand, the No. 1 games for girls brand on the Nintendo DS, is a full range of video games that offer fun activities dedicated to fulfilling tween girls' aspirations. The Petz franchise, the No. 1 pet-simulation handheld brand, allows young players to care for and bond with their virtual "Petz," while Style Lab allows young girls to create and share their jewelry and clothing designs online with friends and then purchase them to wear in real life.