Every once in a while, we bring you the story of how a developer or publisher settled on the name for their company. Today we bring you the harrowing tale of Binary Tweed, the developer behind Clover: A Curious Tale:
My main aim in setting out writing video games was to try and reinvigorate some of the forgotten genres that I loved so much as a kid. I knew right away I wanted a simple and slightly cheeky tagline, and "New games that are a bit like old games, but better" was the first thing that popped into my head. Long-winded yes, but it gets across character whilst doing exactly what it says on the tin.
I wouldn't be creating totally new off-the-wall games, so an enigmatic or futuristic name wouldn't do. I might be reinventing old things, but I'm thoroughly fed up of pop culture's obsession with retro. I wanted to avoid anything that suggested pixel art or chip tune music.
