Artificial Mind and Movement rebrands; (re)introducing Behaviour Interactive
You may not know the name "Artificial Mind and Movement" but its one of the oldest and largest independent game developers working today and also the oldest operating developer in gaming superhub Montreal. A2M, as it's been called, began work on original IP, creating Jersey Devil for the PlayStation in 1998. But back then it was known as Behaviour Interactive and, beginning today, it will be Behaviour Interactive once again. We spoke with CEO and founder Rémi Racine about the name change, what it means for his studio and its goal of becoming a consumer-facing developer instead of a business-facing work-for-hire studio.
"We're trying to do more and more of our own IP," Racine told Joystiq. "Our name becomes more and more present to the game community when you do your own stuff, so that triggered the change" to Behaviour Interactive. "Because of Wet and Naughty Bear and the Wanako brand and Assault Heroes, we're moving more and more into our own IP."
"We're trying to do more and more of our own IP," Racine told Joystiq. "Our name becomes more and more present to the game community when you do your own stuff, so that triggered the change" to Behaviour Interactive. "Because of Wet and Naughty Bear and the Wanako brand and Assault Heroes, we're moving more and more into our own IP."
