With the news of APB rising from the grave as APB: Reloaded, Joystiq spoke with GamersFirst's CTO and COO Bjorn Book-Larsson. The company is a free-to-play publisher which maintains a steady following and, as you can imagine, we were left with plenty of questions following the announcement -- the biggest being: why?

APB was largely seen as a failure, both commercially and critically. It was called "ambitious" by some, which may have been its biggest problem. But for Book-Larsson, it's all about opportunity. "We think of it as an opportunity," he told Joystiq. "It's worth our effort to take it and combine it with all of the user data we have and let the game take its time to reach its full potential."