Pachter - Activision worried that subscription fees for Black Ops would hurt sales
“Activision apparently worried that announcing multiplayer subscriptions before the launch of Black Ops would hurt sales. It’s likely that around 60 - 70% of the people who buy Black Ops do so to play online multiplayer, and a greater number of the first week purchasers. Even if Activision retained fully free online multiplayer, the [...]
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why wouldn't they continue to buy it, most of them are probably paying for xbox live to do stuff they should be doing for free anyway.
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