If you ever load up the Netflix app on your PS3 and suddenly feel as if you're being experimented upon, here's why: Netflix is reportedly showing off three different user interfaces to users of its service on the PlayStation 3, in order to test out the various recommendations systems and how they're both created and delivered to users. Chief Product Officer Neil Hunt says the "Play" and "Add to Queue" buttons' size, placement, and functionality can vary from build to build, and even things like load times and streaming start times are being adjusted among the various test UIs running on real-life PS3s, providing direct feedback to the company about how customers use the video streaming app.

Hunt says he can boil down what they're learning to just three words: "Simple trumps complete." We'll make it easy for you, Netflix. Make one simple UI for all of us to use.