The UK video game market withstood a 13 percent sales decline in 2010 from 2009, according to The Association for UK Interactive Entertainment's annual report. UKIE put total software and hardware sales at £2.875 billion ($4.8 billion) in the territory last year, with console games alone accounting for £1.45 billion ($2.26 billion) of the total gross.
The Xbox 360 and PS3 were the only hardware platforms to see sales growth, with the 360 accounting for £232 million ($361 million) in sales from 18.2 million consoles sold (thanks price break!), and the PS3 just below that figure with £229 million ($357 million) in sales from 13.8 million units. UKIE didn't share specific numbers for handhelds or the Wii, though its report notes the total revenue for console hardware sales amounted to £800 million ($1.25 billion) in 2010.
Of course, key product releases helped sell those consoles -- the biggest undoubtedly being Call of Duty: Black Ops, which smashed UK sales records upon launch. Kinect and PlayStation Move presumably aided sales growth for their respective consoles, too, though UKIE didn't detail the specific fiscal impact of either in its report.
Sign-in to post a reply.