Stardock's Brad Wardell hopeful for recovery after Elemental shakeup
Posted by Joystiq Jan 11 2011 16:00 GMT in Elemental: War of Magic
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Our sister site Big Download cornered Stardock CEO Brad Wardell to talk about the troubled title Elemental; War of Magic and the future of the company. Things are apparently looking better than they did after a "disastrous" launch: most employees are back to work, either at Stardock or elsewhere, and Wardell said that while the company is still losing money on the game, he expects to finally make the title profitable by the second quarter of 2011.

Wardell also said that the company is not done restructuring -- it recently hired both game designer Jon Shafer and writer Dave Stern, and Wardell plans to step away from lead development and move to a more executive role. Wardell remains mum on any future titles, but said that the company's Impulse digital distribution service doubled in third-party revenue in 2010, and expects "even greater growth" and increased staffing throughout 2011. If everything Wardell hopes comes to pass, the Elemental launch may have been the best worst thing to ever happen to his company.



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