Voice of the Damned: Suda 51 on being an EA Partner and surviving the Japanese market
At a preview event alongside GDC, EA offered the first playable demo of Grasshopper Manufacture's From Dusk Till Dawn-esque third-person shooter, Shadows of the Damned. Immediately after experiencing its floating skull sidekicks, baby-head gates, and demons in seductive-woman suits, we spoke to Grasshopper's CEO, Suda 51, and asked the first thing that came to mind: how did he convince EA to back such a strange game?
Suda, of course, understood the intention, saying that "strange equals compliment for us." And besides, "Actually, EA has always respected our punk rock style. It was really easy, and we had a lot of freedom. EA is not just a giant corporation, but they're very accepting." He said that Grasshopper pitched the game to EA -- though later in the same interview, he told us that it was at EA's request that the game became a shooter. "We wanted to do well with the Western market," Suda said, "and we wanted to have that challenge of creating shooters," and so the studio agreed.
Suda, of course, understood the intention, saying that "strange equals compliment for us." And besides, "Actually, EA has always respected our punk rock style. It was really easy, and we had a lot of freedom. EA is not just a giant corporation, but they're very accepting." He said that Grasshopper pitched the game to EA -- though later in the same interview, he told us that it was at EA's request that the game became a shooter. "We wanted to do well with the Western market," Suda said, "and we wanted to have that challenge of creating shooters," and so the studio agreed.
