A dramatic reinterpretation:

Activision CEO Bobby Kotick: But we killed the Guitar Hero franchise.

Miracle Max: Ooh-hoo-hoo, look who knows so much. Guitar Hero is only mostly dead, which means it's slightly alive. See, mostly dead I can work with. Even your own veep Dan Winters just said the franchise was only "on hiatus -- we're not ending it."

Kotick: But we disbanded the Guitar Hero business unit!

Miracle Max: Didn't you hear me? Slightly alive. Now, all dead? Well, if Guitar Hero was all dead there's usually only one thing that you can do ...

Kotick: What's that?

Miracle Max: Go through its catalog of unreleased DLC and gather up the loose change.