The winner of the BioShock Infinite "Name in the Game" contest has been revealed, with the lucky fan earning the honor of having their name featured in the game as one of its fictional businesses. Developer Irrational Games picked Peyton Lane Easter, whose name we freely admit is one of the most elegant we've ever heard.

Irrational's blog revealed that over 100,000 entrants submitted their names, though we think you'll agree that nothing beats "Payton Lane Easter & Sons Premium Automated Stallions." Plus, we couldn't be happier that our fear of a Poop Emporium turned out to be just another case of unnecessarily irrational paranoia.