If I were Square Enix, and I were planning a promotion for Deus Ex 3, I might just avoid something where I ask gamers to unlock the results. Just for a couple more weeks, maybe. But that’s what’s happening with a campaign to “unlock exclusive content via Facebook”. But apparently rather than employing the techniques of Chippy1337, we’re supposed to do this by “liking” the game, whatever the bloody hell that means. Are they really so desperate for approval? It’s a “slew of assets” that will become available – 90 of them apparently – when an unnamed number of “likes” are achieved. Guh. Let me tell you something…

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