Not content with just one major E3 media event, Spike has announced that it will also be airing the Electronic Arts press briefing. Entitled "Gamechangers: EA 2011 Preview," the event is scheduled to take place at the Orpheum Theater in LA on June 6 at 12:30pm PT (3:30pm ET) and will air commercial-free on Spike.

The highlight of the event will be a new, live demo of Battlefield 3. Also planned are looks at Mass Effect 3, Madden 12, FIFA 12, Need for Speed: The Run and "other unannounced projects." Also, if you squint hard enough, you just might spot some Joystiq bloggers in the crowd.