GameStop has announced that it will be the "exclusive" pre-order destination for the upcoming "Annihilation" DLC for Call of Duty: Black Ops. Typically, this is where we would make fun of the concept of pre-ordering DLC. Just to outline the process again:

• Visit GameStop store and pre-order DLC
• Wait until release day
• Receive download voucher from GameStop
• Enter code and enjoy

Now, contrast this with purchasing the DLC on release day via Xbox Live:

• Sit on couch
• Press "A" button

We should point out that, unlike GameStop's Halo: Reach DLC promotion, an Annihilation pre-order doesn't even come with any bonuses. That said, GameStop sold a quarter-million vouchers for the Black Ops "Escalation" DLC, so what do we know?