When an image of a European Resistance 3 hardware bundle surfaced yesterday, the mention of something called "PSN Pass" suggested that some kind of new online program was on the way. SCEE confirmed the program to VG247, revealing it as Sony's take on the "Online Pass" or "Project Ten Dollar" initiatives enacted by third parties -- a one-time-use code that enables online play, bundled with new copies of games and sold separately otherwise.

"This program will be game-specific," a Sony rep said. "Games that are a part of this program will include a single-use registration code that grants the account holder redeeming the code full online access for that title." The initiative is intended to "accelerate our commitment to enhancing premium online services across our first party game portfolio."

We've contacted SCEA for more detail and for information about North American plans. But, in general, get used to this type of thing.