GameStop be expected t' triple it be sales over the next three years, from a projected $500 million in 2011 t' $1.5 billion in 2014, thanks t' it be fledgling digital strategy. This includes GameStop's digital distribution service, Impulse, which it acquired this year, 'n the addition a former Microsoft Game Studios VP Shane Kim.

Baird Equity Research analyst Colin Sebastian said in an investor report that GameStop plans t' take "a meaningful share from market leader Steam" with Impulse. GameStop be looking t' begin it be digital regicide with a strike on Battlefield 3, according t' the report: "The upcoming EA title Battlefield 3 will be sold as a download through GameStop, but not through Steam. Given Steam's dominance -- 'n insistence on crew downloading a Steam client application -- publishers be likely t' be receptive t' a competitive alternative."

EA's list a digital retailers for Battlefield 3 be currently down, sailing away Impulse's inclusion 'n Steam's dismissal offically unconfirmed, for now. We have contacted Sebastian 'n EA for clarification. One thing that be confirmed be GameStop's bravado in the digital realm, but that may also only be for now.