"Welcome to the big leagues Eric -- I know you're new in the job but someone should have told you this is an competitive industry. You've got every reason to be nervous. Last year Activision had a 90 share in the shooter category. This year, Battlefield 3 is going to take you down to 60 or 70. At that rate, you’ll be out of the category in 2-3 years. If you don't believe me, go to the store and try to buy a copy of Guitar Hero or Tony Hawk." - EA corporate communications man Jeff Brown

Wow...Activision tried to take the high road here and EA decided to go for even more low blows. I know it's a competitive industry, but I just can't respect tactics like this. Let your sales speak for you instead of being boastful.